LA POCHE means pocket in French.
After the French Revolution in the early 1900s,

While women are increasingly entering the workforce and dressing up,

Pants with pockets are becoming more popular,

The image of being “strong and independent” brought about innovation.

Such people are beautiful and elegant, never changing through the ages.
I would like them to be worn by dignified people who look good standing with their hands in their pockets.
I want you to carry the feeling of finding something of high quality in your pocket.

We named it "LA POCHE" with this in mind.